Pitching and advocating for your brand has become an art form in more recent years, thanks to the amount of incoming inquiries that brands receive across industries. These days, your pitch has to be more intentional than ever now to have a chance at landing a partnership (or better yet, a response). This lab covers the key building blocks to use when pitching your brand for partnerships of all types.
Lab Topics
Breaking down what a pitch is & what it's supposed to accomplish
The factors that go into building the perfect pitch
How to identify the appropriate partners & targets for a project or partnership
Marketing & pitch assets
Email etiquette
Lab FAQs
This lab includes a 10 minute break
This is a virtual zoom lab
The presentation is not shared after the lab due to being proprietary
About The Instructor
Evangeline ‘Vang’ Elder is building safe spaces for creatives across sectors within and outside of music. The Oakland based strategist is the CEO & co-founder of Women Sound Off (WSO), a platform for womxn and non-binary creatives that has gained notoriety from the likes of Forbes, The Guardian, Washington Post, KQED and more. WSO has become a nationally recognized brand and safe-haven for creative entrepreneurs to build their brand and network with intention.
Recently included on Billboard's 2021 Pride Exec List, Evangeline has been in the music business for 8 years with a concentration on marketing, brand partnerships & artist relations. She’s spearheaded 12+ album rollouts, transformed streaming profiles, built artist camps from scratch, organized national tours and has established trusted relationships across the industry. Her hands-on strategy and 360 approach to understanding artists has allowed her to play a key role in the independent music scene.
Evangeline is also the Director of Brand Partnerships at global indie label EMPIRE, serving as a vital member of the marketing team across R&B, hip-hop & more. She connects the right artists with the right brands, using the human approach as her main approach in any partnership she executes. She’s worked with Jack Daniel's, Tequila Herradura, Lululemon, Health-Ade Kombucha, Bumble, Native Instruments, Vans, Square, Kevita, Soundcloud, Red Bull, Levi's, Glossier, Amazon Music, Bird Co., Belaire and many more.
Evangeline’s ability to disrupt the music and creative space as a social entrepreneur continues to shift today's limited ecosystem for musicians and women entertainment—with inclusivity at the helm of her work.